IP Address Geolocation - geographical location from an IP Address

How do I find a geographical location from an IP Address?

Pairing of IP address to a geographical location is called geolocation. There are times when you need to identify where your web visitors are coming from. You might have an ecommerce website, and would like to know where your potential customers are, pre-populate country code on forms, display different language and reduce credit card fraud based on geographic location. Or, you might want to fight against illegal spammers and hackers, and would like to locate source of a problem.

1. What is Geolocation?

Geolocation is a way of determining the real-time geographical location of an Internet-connected computer based on the IP address supplied by the Internet service provider. Geolocation involves in mapping IP address to the country, region , city , ISP.

2. How accurate is Geolocation?

The database has over 98% of accuracy in country and ISP level, 75% in region level and 63% in city level

What is geolocation used for?

Geolocation software - Determine the geographical location of website visitors based on the IP addresses for applications such as fraud detection, Target content,Spam filter,geo-targeted ads, Geo marketing,traffic analytics, and regulatory compliance.In computing, geolocation software is used to deduce the geolocation (geographic location) of the other party.

• Fraud detection

Online retailers and payment processors use geolocation to detect possible credit card fraud by comparing the user's location to the billing address on the account or the shipping address provided. A mismatch ?an order placed from Indonesia on an account number from Indiana, for example ?is a strong indicator of potential fraud. Banks can prevent "phishing" attacks, money laundering and other security breaches by determining the user's location as part of the authentication process.

• Geo marketing

Geo marketing is based on geolocation software. Geo for software marketing is to tool displaying dates that there are to geographical context, that is, it dog be linked to to geographic region or area.

• Target content

Web sites can show different content based on your location. For example, going to google.com may redirect you to your local (translated) google site like Google Belgium, or it may show a 'Go to Google Belgium'.

• Spam filter

Though controversial, some ISP's use geolocation software to help with the prevention of email and website spam. Many countries are known to have loose spam laws, and the use of geolocation software allows ISPs to identify or flag messages and posts from these countries.

• geo-targeted ads

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