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Hits:
A hit is when a page, picture, file or something else is accessed
on your site. If one person views a page with 10 pictures
on it, that will be counted as 11 hits. Every single line
in your server log represents one hit.
Popular pages:
Show which pages are seen most often. Place important
info on these sites and make sure a link to your order form
always can be easily spotted here. Try to figure out why these
pages are popular. What must be done to your other pages to
get them higher up on this list? Perhaps you should concentrate
more on expanding the most popular sections of your site?
And what about the
Web pages NOT listed here? Maybe some of these pages need
to be removed and replaced with content that is more popular.
On the other hand, perhaps you are just making it difficult
for visitors to find the pages. Do you have links pointing
to them from the rest of your site? Can the text of the links
be changed so you get more clicks?
Popular files:
This reports shows downloaded files. Download managers
like GetRight and GoZilla sending multiple requests for the
same file can make this number somewhat inaccurate.
Tip: Check how often
the "favicon.ico" file is downloaded. This will tell you how
many have book-marked your site. If you do not have a favicon
file, you will find the stats in the error section instead.
Countries: Shows
what countries visitors are coming from. Are you selling in
US only? Perhaps these stats can make you change your mind.
Have you considered translating your site into another language
and targeting foreign search engines? These numbers will show
you if it's worth the effort.
Please note that these
reports are not always accurate. Some log analyzers assume
that com and net domains are located in the US but this is
not always true. This is why the reported number of US visitors
often is to high.
Search engines:
Shows which search engines have guided visitors to your site.
Tells you where your search engine optimization works and
where it doesn't. Keep on working with engines giving you
problems (use doorway pages), but don't forget the ones where
you have success either. Keep on giving them more of the same.
Spiders: Show
the name of spiders and robots visiting your site. Here you
can see which search engines have found your site and check
if they have spidered all your pages. When a search engine
have spidered your site, you will usually show up in the search
listings after a few weeks.
Tip: You can assume
that everyone tying to access the "robots.txt" file is a spider
or robot. Not all these hits will be from search engine spiders
though. Use the "popular files" report to check for hits to
robots.txt.
Errors: Shows
different errors and status messages. Are you getting many
visitors to a non-existing page? Perhaps a search engine
is referring to the missing page? Put it back right away,
so you don't lose more customers. Then update your search
engine and directory listings. A
robots.txt error message is a sign that the search engine
spiders cant find your robots.txt file.
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